Ironman coach serving clients in chicago and worldwide

The first time I went in the pool, I got out after 200 yards.

Twelve months later, I crossed the finish line at the Ironman World Championship in Kona.

If I could do it, you can too. And I can show you how.

Twelve months later, I crossed the finish line at the Ironman World Championship in Kona.

If I could do it, you can too. And I can show you how.

Well-Fit Ironman coach client swimming open water in a wetsuit during an early morning triathlon training session
Well-Fit Ironman coach client swimming open water in a wetsuit during an early morning triathlon training session

I had no bike, no swim background, and 20 minutes was my longest run. I had nothing — except that I wanted it badly enough.

That first year changed everything. Within 12 months, I went from barely swimming a length of the pool to finishing the Ironman World Championship in Kona, in the top half of the race. Not because I was naturally gifted. Because I was relentless about figuring out what worked.

I've spent the 30 years since doing exactly that, for myself and for thousands of athletes just like you. I earned a Master of Science in Exercise Sciences from the University of Illinois, became one of a small number of coaches in the country to hold a USAT Elite Level III certification, and went on to coach with the USA Triathlon national program. Over three decades, I've guided 617 Ironman finishers and 46 athletes to Kona qualifications.

And in 2025 — at 60, after rebuilding my fitness from the ground up — I qualified for the Ironman 70.3 World Championship in Nice, France. I'm not coaching you from the sidelines. I'm still in the race.

Work with Sharone

Work with Sharone

I don't coach from a textbook. I coach from 30 years of standing on start lines — and from watching what separates athletes who perform from those who don't.

Well-Fit Ironman coach Sharone Aharon directing athletes through a megaphone during a triathlon race or training event
Well-Fit Ironman coach Sharone Aharon directing athletes through a megaphone during a triathlon race or training event

The beliefs that drive every coaching decision:

These aren't motivational phrases. They're the principles I've lived and tested across 30 years of competing and coaching.

These aren't motivational phrases. They're the principles I've lived and tested across 30 years of competing and coaching.

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Apply for Coaching

You don't need to know how

You don't need to know how to get there, just that you want it and hold onto that long enough. Every athlete I've ever coached who finished an Ironman started with desire, not a plan. The plan comes second.

You don't need to know how to get there, just that you want it and hold onto that long enough. Every athlete I've ever coached who finished an Ironman started with desire, not a plan. The plan comes second.

If you want it enough, you will get it

Talent is overrated. Discipline, consistency, and genuine desire are what separate the athletes who finish from the ones who almost do. I've seen it 617 times, which is the number of Ironman finishers I’ve coached.

Talent is overrated. Discipline, consistency, and genuine desire are what separate the athletes who finish from the ones who almost do. I've seen it 617 times, which is the number of Ironman finishers I’ve coached.

If one can do it, you can too

I got out of the pool after 200 yards. I had no bike. I had no business being at the Ironman World Championship — and then I was. Your starting point is not your limit.

I got out of the pool after 200 yards. I had no bike. I had no business being at the Ironman World Championship — and then I was. Your starting point is not your limit.

Start with the end in mind

We start from where you are. Your race, your goal, and the athlete crossing that finish line are the beacons that guide everything.

We start from where you are. Your race, your goal, and the athlete crossing that finish line are the beacons that guide everything.

You can achieve more than you believe

You won't see it until you're in it. Training reveals the capacity you didn't know you had. My job is to keep you in the process long enough for that to happen.

You won't see it until you're in it. Training reveals the capacity you didn't know you had. My job is to keep you in the process long enough for that to happen.

Your decision is your accomplishment

The moment you commit, truly commit, is the moment the work begins. Everything after that is just execution. I'll handle the execution. You just have to decide.

The moment you commit, truly commit, is the moment the work begins. Everything after that is just execution. I'll handle the execution. You just have to decide.

The credentials behind my coaching:

Thirty years of competing and coaching, backed by the highest certifications in the sport — and a graduate degree built specifically around human performance.

Ironman coach Sharone Aharon smiling in his Well-Fit Performance cycling kit and helmet during a training ride beside a lake
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Total Athletes Trained

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Total Athletes Trained

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Ironman Finishers Coached

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Ironman Finishers Coached

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Kona Qualifiers Coached

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Kona Qualifiers Coached

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Years Coaching & Racing

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Years Coaching & Racing

USAT Elite Level III Certified Coach — The highest certification in USA Triathlon — held by a small number of coaches in the country.

MS in Exercise Sciences, University of Illinois — Graduate-level training in human performance, physiology, and exercise science.

Leadership Coaching Certification, Brown University — Leadership and performance coaching. Bridges athletic goals and professional life.

USA Triathlon National Program — Coached athletes from amateur to professional level, including national-level competitors.

10 Ironman-distance races completed — including three Ironman World Championship starts in Kona. Coaching from experience, not theory.

Ironman 70.3 World Championship qualifier in 2026 — Nice, France, 60–64 division. Still competing at the highest level of the sport.

27 USAT World Championship qualifiers coached — Short course and long course ITU World Championships

Close-up of a triathlete monitoring their pace and performance data on a GPS watch during an Ironman training session
Close-up of a triathlete monitoring their pace and performance data on a GPS watch during an Ironman training session
Close-up of a triathlete monitoring their pace and performance data on a GPS watch during an Ironman training session

I help serious individuals train at the level they compete.

Get in touch

Get in touch

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I work with executives, high performers, and serious age-groupers — athletes with serious goals and complicated lives — through fully personalized, one-on-one triathlon coaching in Chicago and worldwide. The kind of people who, when they decide to do something, actually do it.

You don't need to have it all figured out. You just need to want it badly enough.

I work with executives, high performers, and serious age-groupers — athletes with serious goals and complicated lives — through fully personalized, one-on-one triathlon coaching in Chicago and worldwide. The kind of people who, when they decide to do something, actually do it.

You don't need to have it all figured out. You just need to want it badly enough.

I work with executives, high performers, and serious age-groupers — athletes with serious goals and complicated lives — through fully personalized, one-on-one triathlon coaching in Chicago and worldwide. The kind of people who, when they decide to do something, actually do it.

You don't need to have it all figured out. You just need to want it badly enough.

I work with executives, high performers, and serious age-groupers — athletes with serious goals and complicated lives — through fully personalized, one-on-one triathlon coaching in Chicago and worldwide. The kind of people who, when they decide to do something, actually do it.

You don't need to have it all figured out. You just need to want it badly enough.