Concierge-Level Triathlon Training Chicago Athletes Trust

Chicago’s Premier White-Glove Triathlon Coaching Experience—Delivered In Person

Well-Fit athlete running in a blue Well-Fit Multisport tri kit during a triathlon training session in Chicago
Well-Fit athlete running in a blue Well-Fit Multisport tri kit during a triathlon training session in Chicago
Well-Fit athlete running in a blue Well-Fit Multisport tri kit during a triathlon training session in Chicago

A monumental race deserves a coaching experience unlike any other.

A monumental race deserves a coaching experience unlike any other.

A monumental race deserves a coaching experience unlike any other.

Well-Fit’s premium, in-person program fully integrates your performance goals, work obligations, and long-term potential—for just 10 highly committed athletes at a time. Delivered in Chicago and designed to take you further than ever before.

“I can now look back and say that deciding to work with a coach, and subsequently meeting Sharone at Well-Fit, was one of the best decisions I’ve made in life.

His passion and long-time experience in the sport ignited a fire in my soul for triathlon that I honestly didn’t know existed. I remain in the triathlon community to this day because of him!”

“I can now look back and say that deciding to work with a coach, and subsequently meeting Sharone at Well-Fit, was one of the best decisions I’ve made in life.

His passion and long-time experience in the sport ignited a fire in my soul for triathlon that I honestly didn’t know existed. I remain in the triathlon community to this day because of him!”

Brian H.

Brian H.

Brian H.

Age Group Athlete

Age Group Athlete

Age Group Athlete

Maybe you’re looking for a highly structured plan—delivered both in real time and in real life—that’s unlike anything you’ve experienced.

Maybe you’re looking for a highly structured plan—delivered both in real time and in real life—that’s unlike anything you’ve experienced.

Maybe you’re looking for a highly structured plan—delivered both in real time and in real life—that’s unlike anything you’ve experienced.

Or you’re searching for an all-encompassing triathlon training program that integrates seamlessly into your lifestyle while enhancing every aspect of it.

Or you’re searching for an all-encompassing triathlon training program that integrates seamlessly into your lifestyle while enhancing every aspect of it.

Or you’re searching for an all-encompassing triathlon training program that integrates seamlessly into your lifestyle while enhancing every aspect of it.

Or perhaps you’re already excelling in every area of your life—career, family, and sport—but are struggling to reach the next level in your triathlon training.

Or perhaps you’re already excelling in every area of your life—career, family, and sport—but are struggling to reach the next level in your triathlon training.

Or perhaps you’re already excelling in every area of your life—career, family, and sport—but are struggling to reach the next level in your triathlon training.

As Chicago’s only in-person concierge triathlon training program, Well-Fit offers exactly what you need to become the best version of yourself. Start training at the level your goals deserve, and stop settling for anything less.

Well-Fit athlete riding in aero position on the Kona bike course during the Ironman World Championship, with lava fields and ocean in the background
Well-Fit athlete riding in aero position on the Kona bike course during the Ironman World Championship, with lava fields and ocean in the background
Male Well-Fit triathlete in focused concentration during the run leg of a triathlon race, wearing a Well-Fit Triathlon Training kit

Premium Coaching for Athletes Who Refuse To Fail

You’re driven in every area of your life. Your coaching should reflect that.

As Chicago’s only in-person concierge triathlon training program, Well-Fit delivers a highly structured experience tailored to you. Coaching is seamlessly integrated with your personal and professional commitments, with daily check-ins and support from a trusted network of performance experts—all designed to help you perform at your highest level in sport and life.

Led by Sharone Aharon, an elite performance coach with 30+ years of coaching experience, a USA Triathlon Level III certification, and a Master of Science in Exercise Sciences, the result is both more rigorous and more personal.

This isn’t just triathlon coaching; it’s performance optimization.

This isn’t just triathlon coaching; it’s performance optimization.

“I’ve been training with Sharone for 10 years, during which he has seen me at my best and worst performance, including helping me through injuries.

He’s able to write a training schedule around my busy, nontraditional work schedule, always taking the time to check in. He truly cares about his clients and their overall well-being, physically and emotionally.”

Dan K.

Dan K.

Dan K.

Well-Fit Athlete

Well-Fit Athlete

Well-Fit Athlete

The Coach Behind the Program

Sharone Aharon, founder of Well-Fit, brings more than 30 years of endurance coaching experience shaped by an extraordinary background in Special Forces, the Israeli Secret Service, and the USA Triathlon national program.

After rebuilding his fitness from zero over three years, Sharone qualified for the Ironman 70.3 World Championship in Nice, France, competing in the 60–64 division. Today, he draws on his Master of Science in Exercise Science, prestigious USA Triathlon Elite Level III certification, and personal athletic accomplishments—including 10 Ironman races (three World Championship appearances)—to deliver his elite-level Concierge Triathlon Coaching Program. 

Sharone’s personalized coaching philosophy is built on science—not template training plans—and leads to genuine relationships grounded in accountability, trust, and growth. While he works with a wide range of athletes, many end up telling him the same thing around the one-year mark: “I didn’t think I could do this.”

Sharone Aharon, Well-Fit triathlon coach, running the run leg of an Ironman race wearing his Well-Fit Triathlon Training kit and race bib

Sharone Aharon, By the Numbers

USAT Elite Level III Certified Coach

USAT Elite Level III Certified Coach

Master of Science in Exercise Sciences from the University of Illinois

Master of Science in Exercise Sciences from the University of Illinois

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Ironman Finishers Coached

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Ironman Finishers Coached

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Kona Qualifiers Coached

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Kona Qualifiers Coached

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Years Coaching & Racing

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Years Coaching & Racing

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Individuals trained to date

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Individuals trained to date

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Ironman finishers trained to date

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Ironman finishers trained to date

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Ironman World Championship qualifiers trained to date

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Ironman World Championship qualifiers trained to date

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USAT Short Course and Long Course ITU World Championship qualifiers trained to date

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USAT Short Course and Long Course ITU World Championship qualifiers trained to date

Become Better: Comprehensive, In-Person Triathlon Training in Chicago

Well-Fit’s Concierge Coaching Program—Limited to Only 10 Athletes

Three coaching tiers. Unlimited potential. 

Across every level, you’ll receive personalized support tailored to your training data, race-day strategy, lifestyle, and long-term performance goals.

From hands-on accountability to elite-level race preparation, each program is designed to help you perform at your highest level—across your entire life.

The only question is: how far do you want to go?

Best Suited For:

Best Suited For:

Highly driven individuals in the Chicago metro area seeking personalized, structured, and purposeful training delivered in person

Highly driven individuals in the Chicago metro area seeking personalized, structured, and purposeful training delivered in person

Highly driven individuals in the Chicago metro area seeking personalized, structured, and purposeful training delivered in person

Busy executives looking for a high-touch, responsive coaching relationship that supports both fitness and professional vitality

Busy executives looking for a high-touch, responsive coaching relationship that supports both fitness and professional vitality

Busy executives looking for a high-touch, responsive coaching relationship that supports both fitness and professional vitality

Experienced athletes seeking an extra level of accountability, guidance, and connection to help them reach their goals

Experienced athletes seeking an extra level of accountability, guidance, and connection to help them reach their goals

Experienced athletes seeking an extra level of accountability, guidance, and connection to help them reach their goals

Individuals pursuing major goals—Kona qualification, a World Championship, or an Ironman finish—and unwilling to leave their success to chance

Individuals pursuing major goals—Kona qualification, a World Championship, or an Ironman finish—and unwilling to leave their success to chance

Individuals pursuing major goals—Kona qualification, a World Championship, or an Ironman finish—and unwilling to leave their success to chance

Athletes fully committed to their triathlon training and becoming the best version of themselves, both physically and mentally

Athletes fully committed to their triathlon training and becoming the best version of themselves, both physically and mentally

Athletes fully committed to their triathlon training and becoming the best version of themselves, both physically and mentally

Well-Fit’s Concierge Coaching program

All Levels of the Concierge Program Include:

Completely individualized, periodized TrainingPeaks programming adapted in real time and scheduled around travel, board meetings, and family commitments

Daily check-ins and real-time plan adjustments based on daily data, race-day strategy, and taper planning

Unlimited, direct communication with an Elite Performance Coach

Weekly training feedback delivered via video or phone

Video analysis for swim, bike, and run

Access to equipment concierge (bike fit, gear, and tech setup) and facility coordination (pool, track, studio, and gym)

Comprehensive network booking and coordination for physiotherapy, sports chiropractor, sports MD, massage, dietitian, and more

Recovery and nutrition guidance

Choose your Support Level:

Choose your Support Level:

Choose your Support Level:

Core Program

All concierge features listed above, plus:

  • One in-person, 90-minute session per week (up to 90 minutes total)—swim, bike, run, or strength, or a combination—adjusted weekly to the training block

  • One 45 to 60-minute monthly performance review, including clear action items

$1,490 USD/month

$1,490 USD/month

Core

Core

Executive Program

All concierge features listed above, plus:

  • Two in-person, 90-minute sessions per week (up to three hours total)—either swim/strength or bike/run—adjusted weekly to the training block

  • Weekly 30 min reviews PLUS one 45–60-minute monthly performance review, including clear action items 
     

  • Priority scheduling

$2,600 USD/month

$2,600 USD/month

Executive

Executive

Platinum Program

All concierge features listed above, plus:

  • Three in-person, 90-minute sessions/week (up to 4.5 hours total)

  • Same-day on-call adjustments between 7 AM and 7 PM

  • Coordination of, review of, and interpretation of quarterly lab and biomechanics 

  • On-site support of one local race-day per quarter

By Application Only

By Application Only

Platinum

Platinum

“Working with Sharone was a transformative experience for me as a person and athlete! Under his coaching, I won Madison 70.3 and placed 14th at the Ironman World Championship. Beyond my achievements, Sharone has cultivated an incredible community that has led to growth across my personal and professional life.”

Liz L.

Well-Fit Athlete · Age Group Qualifier · Ironman World Championship

Well-Fit athlete Liz crossing the Ironman finish line with fist raised, placing 14th at the Ironman World Championship
Well-Fit athlete Liz crossing the Ironman finish line with fist raised, placing 14th at the Ironman World Championship

Frequently Asked Questions:

Yes, Well-Fit’s Concierge-Level Triathlon Training Program is in-person only and limited to the Chicago metro area. If you’re looking for an online coaching program, check out Well-Fit’s Signature Coaching Program.

Yes, Well-Fit’s Concierge-Level Triathlon Training Program is in-person only and limited to the Chicago metro area. If you’re looking for an online coaching program, check out Well-Fit’s Signature Coaching Program.

Yes, Well-Fit’s Concierge-Level Triathlon Training Program is in-person only and limited to the Chicago metro area. If you’re looking for an online coaching program, check out Well-Fit’s Signature Coaching Program.

Yes, Well-Fit’s Concierge-Level Triathlon Training Program is in-person only and limited to the Chicago metro area. If you’re looking for an online coaching program, check out Well-Fit’s Signature Coaching Program.

This program is built for athletes who want more than a training plan—they want a hands-on coaching partner. Whether you're pursuing your first Ironman seriously or chasing a Kona slot or World Championship, Well-Fit Concierge delivers the high-touch, in-person support that ambitious goals demand.

Athletes who prefer a more independent approach to training may find Well-Fit’s Signature Coaching Program a better fit.

This program is built for athletes who want more than a training plan—they want a hands-on coaching partner. Whether you're pursuing your first Ironman seriously or chasing a Kona slot or World Championship, Well-Fit Concierge delivers the high-touch, in-person support that ambitious goals demand.

Athletes who prefer a more independent approach to training may find Well-Fit’s Signature Coaching Program a better fit.

This program is built for athletes who want more than a training plan—they want a hands-on coaching partner. Whether you're pursuing your first Ironman seriously or chasing a Kona slot or World Championship, Well-Fit Concierge delivers the high-touch, in-person support that ambitious goals demand.

Athletes who prefer a more independent approach to training may find Well-Fit’s Signature Coaching Program a better fit.

This program is built for athletes who want more than a training plan—they want a hands-on coaching partner. Whether you're pursuing your first Ironman seriously or chasing a Kona slot or World Championship, Well-Fit Concierge delivers the high-touch, in-person support that ambitious goals demand.

Athletes who prefer a more independent approach to training may find Well-Fit’s Signature Coaching Program a better fit.

Because of the program's highly personalized nature, enrollment is limited to 10 individuals at a time.

Because of the program's highly personalized nature, enrollment is limited to 10 individuals at a time.

Because of the program's highly personalized nature, enrollment is limited to 10 individuals at a time.

Because of the program's highly personalized nature, enrollment is limited to 10 individuals at a time.

Well-Fit’s Concierge-Level Triathlon Training Program is currently the only premium in-person concierge option in Chicago. Led in person by an elite performance coach with 30+ years of experience, the program is completely personalized to your individuality and goals while offering a white-glove experience.

Well-Fit’s Concierge-Level Triathlon Training Program is currently the only premium in-person concierge option in Chicago. Led in person by an elite performance coach with 30+ years of experience, the program is completely personalized to your individuality and goals while offering a white-glove experience.

Well-Fit’s Concierge-Level Triathlon Training Program is currently the only premium in-person concierge option in Chicago. Led in person by an elite performance coach with 30+ years of experience, the program is completely personalized to your individuality and goals while offering a white-glove experience.

Well-Fit’s Concierge-Level Triathlon Training Program is currently the only premium in-person concierge option in Chicago. Led in person by an elite performance coach with 30+ years of experience, the program is completely personalized to your individuality and goals while offering a white-glove experience.

Besides individualized training plans, all three levels of Well-Fit’s Concierge-Level Triathlon Training Program include equipment concierge and facility coordination, comprehensive network booking and coordination for performance specialists, recovery and nutrition guidance, and more.

Besides individualized training plans, all three levels of Well-Fit’s Concierge-Level Triathlon Training Program include equipment concierge and facility coordination, comprehensive network booking and coordination for performance specialists, recovery and nutrition guidance, and more.

Besides individualized training plans, all three levels of Well-Fit’s Concierge-Level Triathlon Training Program include equipment concierge and facility coordination, comprehensive network booking and coordination for performance specialists, recovery and nutrition guidance, and more.

Besides individualized training plans, all three levels of Well-Fit’s Concierge-Level Triathlon Training Program include equipment concierge and facility coordination, comprehensive network booking and coordination for performance specialists, recovery and nutrition guidance, and more.

The program starts with a detailed intake to understand your current fitness, race, and injury history, available training time, personal schedule, and goals. Using these insights, an individualized, periodized training plan is created that’s continuously adjusted to reflect your performance data, lifestyle demands, and long-term objectives.

The program starts with a detailed intake to understand your current fitness, race, and injury history, available training time, personal schedule, and goals. Using these insights, an individualized, periodized training plan is created that’s continuously adjusted to reflect your performance data, lifestyle demands, and long-term objectives.

The program starts with a detailed intake to understand your current fitness, race, and injury history, available training time, personal schedule, and goals. Using these insights, an individualized, periodized training plan is created that’s continuously adjusted to reflect your performance data, lifestyle demands, and long-term objectives.

The program starts with a detailed intake to understand your current fitness, race, and injury history, available training time, personal schedule, and goals. Using these insights, an individualized, periodized training plan is created that’s continuously adjusted to reflect your performance data, lifestyle demands, and long-term objectives.

Yes, there are many options for additional support within all levels of Well-Fit's Concierge-Level Traithlon Training Program:

  • Additional 80-minute in-person coaching session | USD 175

  • Chicago-based race-day support package, including course reconnaissance, gear and transition setup, warm-up preparation, and on-site race support | USD 750 plus expenses

  • Race-day and training camp support package for races outside of the Chicagoland area | USD 1,000 per day plus travel expenses

  • Coordination of lab testing and performance imaging | Priced separately

  • Professional bike fitting scheduling and coordination through a trusted partner clinic | Priced separately

Yes, there are many options for additional support within all levels of Well-Fit's Concierge-Level Traithlon Training Program:

  • Additional 80-minute in-person coaching session | USD 175

  • Chicago-based race-day support package, including course reconnaissance, gear and transition setup, warm-up preparation, and on-site race support | USD 750 plus expenses

  • Race-day and training camp support package for races outside of the Chicagoland area | USD 1,000 per day plus travel expenses

  • Coordination of lab testing and performance imaging | Priced separately

  • Professional bike fitting scheduling and coordination through a trusted partner clinic | Priced separately

Yes, there are many options for additional support within all levels of Well-Fit's Concierge-Level Traithlon Training Program:

  • Additional 80-minute in-person coaching session | USD 175

  • Chicago-based race-day support package, including course reconnaissance, gear and transition setup, warm-up preparation, and on-site race support | USD 750 plus expenses

  • Race-day and training camp support package for races outside of the Chicagoland area | USD 1,000 per day plus travel expenses

  • Coordination of lab testing and performance imaging | Priced separately

  • Professional bike fitting scheduling and coordination through a trusted partner clinic | Priced separately

Yes, there are many options for additional support within all levels of Well-Fit's Concierge-Level Traithlon Training Program:

  • Additional 80-minute in-person coaching session | USD 175

  • Chicago-based race-day support package, including course reconnaissance, gear and transition setup, warm-up preparation, and on-site race support | USD 750 plus expenses

  • Race-day and training camp support package for races outside of the Chicagoland area | USD 1,000 per day plus travel expenses

  • Coordination of lab testing and performance imaging | Priced separately

  • Professional bike fitting scheduling and coordination through a trusted partner clinic | Priced separately

Beyond becoming the strongest athletic version of yourself, you'll experience a transformation in how you approach and navigate every aspect of your life.

Beyond becoming the strongest athletic version of yourself, you'll experience a transformation in how you approach and navigate every aspect of your life.

Beyond becoming the strongest athletic version of yourself, you'll experience a transformation in how you approach and navigate every aspect of your life.

Beyond becoming the strongest athletic version of yourself, you'll experience a transformation in how you approach and navigate every aspect of your life.

You'll receive daily text-based check-ins with Sharone to review your training, progress, and overall well-being. Outside of these check-ins, you’ll have direct access to him via text, with responses typically provided within 24 hours—often within an hour, and sometimes immediately. 

In addition, a dedicated weekly phone or video call provides more in-depth coaching, feedback, and guidance to help you stay on track and continue progressing toward your goals.

You'll receive daily text-based check-ins with Sharone to review your training, progress, and overall well-being. Outside of these check-ins, you’ll have direct access to him via text, with responses typically provided within 24 hours—often within an hour, and sometimes immediately. 

In addition, a dedicated weekly phone or video call provides more in-depth coaching, feedback, and guidance to help you stay on track and continue progressing toward your goals.

You'll receive daily text-based check-ins with Sharone to review your training, progress, and overall well-being. Outside of these check-ins, you’ll have direct access to him via text, with responses typically provided within 24 hours—often within an hour, and sometimes immediately. 

In addition, a dedicated weekly phone or video call provides more in-depth coaching, feedback, and guidance to help you stay on track and continue progressing toward your goals.

You'll receive daily text-based check-ins with Sharone to review your training, progress, and overall well-being. Outside of these check-ins, you’ll have direct access to him via text, with responses typically provided within 24 hours—often within an hour, and sometimes immediately. 

In addition, a dedicated weekly phone or video call provides more in-depth coaching, feedback, and guidance to help you stay on track and continue progressing toward your goals.

Get One-Of-A-Kind Triathlon Training in Chicago, Limited to 10 Serious Athletes

The Concierge roster is deliberately capped. This application helps us understand whether there's a strong fit between us.

Take your time.

Sharone Aharon and a Well-Fit athlete in wetsuits on the shore of Lake Michigan after a Chicago open water swim training session
Sharone Aharon and a Well-Fit athlete in wetsuits on the shore of Lake Michigan after a Chicago open water swim training session